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Grubhub announces free rewards in bitcoins for food delivery

Grubhub announces free rewards in bitcoins for food delivery

Grubhub, an American online food delivery platform, has come up with an interesting new way to attract its users. The company has partnered with bitcoin rewards company Lolli to allow its users to earn bitcoins (BTC) on every order, Newsbtc reports.

Integrating cryptocurrencies into simple routines, such as ordering food online, is another attempt to encourage the adoption of cryptocurrencies. Lolli has partnered with many companies in various industries to offer BTC rewards to customers. In an announcement Wednesday, Lolli said Grubhub customers will receive $5 in BTC for their first order. Subsequently, they will receive $1 in BTC on other food orders using the platform extension. Before users can take advantage of this benefit, they must activate Lolli on a website or mobile device before ordering from Grubhub. And after the user earns up to $15, or about 0.00026 BTC at the current price of $56,902, they can transfer it to their own virtual wallet. Lolli CEO and co-founder Alex Adelman explained that Lolli's mission is to integrate bitcoin into aspects of everyday life. “Delivering food –is a ritual for many, and bitcoin rewards make BTC part of that ritual. Giving users a bitcoin reward for every order at Grubhub –is an incredible milestone for bitcoin adoption, making earning BTC easier and more accessible than ever”, –he said. Grubhub growth marketing director Bridget Scanlan also expressed satisfaction with the partnership. This is another way for Grubhub to reward its visitors. Last month, the company announced an innovative new method of food delivery for its University of Arizona customers. It now uses delivery robots, known as rovers, to deliver all orders from dining halls on campus. Lolli, however, is not the first or last company in the food industry to integrate cryptocurrency into its products. Just last month, fast-food restaurant chain Burger King partnered with Robinhood to give away crypto prizes to its customers. Members of the Royal Perks loyalty program were able to earn BTC, Ethereum (ETH) and Dogecoin (DOGE) by spending $5 or more at the fast-food restaurant chain.

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