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Visa creates new cryptocurrency advisory unit as customer demand grows

Visa creates new cryptocurrency advisory unit as customer demand grows

The payments giant announced the creation of a new cryptocurrency-focused advisory division to help customers navigate the sector, Theblockcrypto reports.

The unit will be part of the company's broader consulting and analytics division, which offers advisory services related to payments. The move comes amid a significant increase in corporate demand for advice on interacting with cryptocurrencies, stabelcoins and even non-playable tokens (NFTs). Nicola Plecas, head of Visa's cryptocurrency business in Europe, said the firm will offer a range of advice, from studying the impact of key trends in the sector to developing a market entry strategy. “The focus for our clients so far has been on how the trends we are seeing in cryptocurrency will affect their day-to-day business” – he said. Visa has been selling advisory services to companies interested in cryptocurrencies for some time, but Plecas said it formalized a new crypto unit in response to growing customer demand. The firm is also an active operator in the sector – offering payment services to exchanges and wallet firms, as well as investing in startups and even the acquisition of NFT CryptoPunk. Visa is currently working with 60 crypto-platforms around the world.

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